World-class bull Case Study Essay Example | Topics and Well Written Essays - 250 words

World-class bull Case Study - Essay Example I believe that Sales VP Jeremy Silva has done justice to the strategy adopted by Knox for doing a successful business for the company, though I disagree with Silva in regarding Knox’s strategy as mere maneuver or trickery. I totally disagree with the human resources vice president’s view that Knox has breached the company’s ethics code and I feel that there is no coercion or manipulation done by Knox. Rather, he has just mixed his ability to persuade his customers through building a personal relationship and this effective strategy has done no harm to either party. James Borg, the business psychologist, and the author has an important point to make when he argues that Knox did not coerce Landry into buying SFS’s services, but instead simply got the CFO’s attention and let his persuasive techniques do the rest. It is totally true of fact, which becomes palpable in an insightful analysis of the case provided. Therefore, considering various aspects of the strategy adopted by Knox for the business of Armadillo Gas & Power with Landry, I strongly feel that Knox does not deserve a reprimand by the human resources vice president and I would demand rightful recognition of the success of Knox’s business strategy. When making a judgment regarding the business strategy adopted by Knox, one needs to recognize that he has been able to win a customer for the company through a positive strategy which builds trust in the customer about the company, along with developing personal relations with Knox.