Global Promotional Strategies Essay Example for Free

Global Promotional Strategies Essay The global companies try to achieve a strategic position on each market they are present in. To reach that goal, companies need to differentiate the products from competitors, while holding the costs of market communication activities at lowest level. Also global companies have to make an effort to sustain advertising campaign in all the markets in which there are present, because wherever they live people tend to react positively to companies and products they know about. In this point, global promoting strategies help brand familiarity, which plays an important role in the market. Global promotion strategies can use a standardized theme globally, but may have to make adjustments for language or cultural differences. Advantages: -Adaptation: Fully adapting an advertising message for local markets. Changes may have to be made due to media availability. -They have a high level of coordination of its market communication. -The companies can modify products for different countries. Also new products are designed for foreign markets. -To incorporate all the differences into one product design and introduce a global product. -Standardization provides benefit such as cost saving in production and marketing. Disadvantages: -It can cause communication issue based on verbal, pictorial, symbolic, idiomatic languages. -The product gives the consumer an identity so they can put the consumer in bad situations, if the products have a problem. -Cultural differences have to realize by the companies before entering the market. For example, when Barbie doll imported to China, consumer did not even buy one. Barbie was not related with Chinese appear, that is why kids did not want to play t with Barbie. After that, the company made new Barbie just looked like Chinese people; at that point they got consumer interest. In conclusion, global promotions strategies are your weapon in this economy and it is up to you to use them for your benefits or failure.

unfinished Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  At the beginning of the twentieth century, a massive wave of immigrants from the southern and eastern parts of Europe came to America in search of economic opportunities. They carried to America all the dreams and hopes of wealth. When finally reaching America, these naive immigrants faced a new struggle and learned the harsh reality of America. In Upton Sinclair’s novel, The Jungle, he describes the life of an immigrant family from Lithuania that venture off to America in search of a better life. After their arrival and stay, they struggle to keep alive and barely meek their way through life. Sinclair’s style of describing the characters, conflicts, and ideas illustrates the struggle and heartache of immigrants’ life in the early 1900’s.   Ã‚  Ã‚  Ã‚  Ã‚  Sinclair’s style of imagery, diction, and tone helps create the atmosphere needed for the reader to imagine the events taken place. In the beginning, Sinclair uses a flash-forward. This scene, a wedding, gave the reader the impression of hope, life, and dreams. Behind this joyful celebration, the author implements worries and depression. Although this should be a celebration, the reader sees the bride crying, hears the throbbing tunes of a melancholy song, smells the stench of alcohol upon everyone’s lips, and feel the urgency of each individual to get home, rest, and begin a new day at work. â€Å"Most fearful they are to comtemplate, the expenses of this entertainment†¦Ã¢â‚¬  (12). The only... unfinished Essay -- essays research papers   Ã‚  Ã‚  Ã‚  Ã‚  At the beginning of the twentieth century, a massive wave of immigrants from the southern and eastern parts of Europe came to America in search of economic opportunities. They carried to America all the dreams and hopes of wealth. When finally reaching America, these naive immigrants faced a new struggle and learned the harsh reality of America. In Upton Sinclair’s novel, The Jungle, he describes the life of an immigrant family from Lithuania that venture off to America in search of a better life. After their arrival and stay, they struggle to keep alive and barely meek their way through life. Sinclair’s style of describing the characters, conflicts, and ideas illustrates the struggle and heartache of immigrants’ life in the early 1900’s.   Ã‚  Ã‚  Ã‚  Ã‚  Sinclair’s style of imagery, diction, and tone helps create the atmosphere needed for the reader to imagine the events taken place. In the beginning, Sinclair uses a flash-forward. This scene, a wedding, gave the reader the impression of hope, life, and dreams. Behind this joyful celebration, the author implements worries and depression. Although this should be a celebration, the reader sees the bride crying, hears the throbbing tunes of a melancholy song, smells the stench of alcohol upon everyone’s lips, and feel the urgency of each individual to get home, rest, and begin a new day at work. â€Å"Most fearful they are to comtemplate, the expenses of this entertainment†¦Ã¢â‚¬  (12). The only...

Tanglewood Case 2

Table 1. 1 Markov Analysis Information Transition probability matrixCurrent year (1)(2)(3)(4)(5)Exit Previous year(1) Store associate0. 530. 060. 000. 000. 000. 41 (2) Shift leader0. 000. 500. 160. 000. 000. 34 (3) Department manager0. 000. 000. 580. 120. 000. 30 (4) Assistant store manager0. 000. 000. 060. 460. 080. 40 (5) Store manager0. 000. 000. 000. 000. 660. 34 Forecast of availabilitiesNext year (projected) (1)(2)(3)(4)(5)Exit Current Workforce Previous year(1) Store associate8,50045055100003485 (2) Shift leader1,20006001920. 00. 0408 (3) Department manager85000. 04931020. 0255 4) Assistant store manager15000. 09691260 (5) Store manager5000. 00. 00. 03317 Gap analysisNext year (projected) (1)(2)(3)(4)(5) Year end total (column sum)4505111069417145 External hires needed (current workforce-total)399590156 215 Environmental Scan Based on the environmental scan, it has been concluded that Tanglewood may have a hard time filling their vacancies in the future. Even though the unempl oyment rate in the area is high, recent forecasts suggest that expansion in the professional and managerial sectors of the labor market may reduce the number of individuals available for these jobs. Since Tanglewood only promotes from within, the entry level position of store associates does not appeal to many applicants. College graduates with management degrees are hesitant to start at a low position and work their way up. Many want the managerial position without putting in the work. Action Plan Based on Table 1. 1, it is forecasted that Tanglewood will need to hire over 4,200 employees. Since Tanglewood has a policy of promoting internally, most of the positions that will be filled will be store associates. It is believed that Tanglewood will need 3,995 store associates, 90 shift leaders, 156 department managers, 21 assistant store managers, and 5 store managers. In order to meet Tanglewood’s needs, here is the plan of action: -Tanglewood will hire 3,995 employees to fill store associate positions. Even though this is an entry level position, we will try to make it as appealing to applicants as we can. It is perceived that entry level sales positions are long hours, low pay, and frequent conflict with lower-level employees. These perceptions are partially correct, but we can appeal to applicants by giving them information about the Tanglewood operational plan. Tanglewood believes that it is very important to have complete employee involvement. Employees are involved with formulating methods for running their departments, as well having profit-share benefits, and weekly meetings allow all employees to voice their opinions. The management positions will be filled by experienced associates and other lower management employees. Based on Table 1. Comparing Incumbency to Availability and Annual Placement Goals, in each section (store associates, shift leaders and department managers) there is a goal for either minorities or females. No particular segment has a fulfillment of both females and minorities. This pattern suggests that possible each department focuses on one or the other, but not both. Once they have reached their current goal, they should work hard to maintain that goal. Based on the analysis and affirmative action plan, I think that Tanglewood should adjust their recruiting and promotion practices. It has been well known that Tanglewood promotes from within. What will they do if a majority of the minorities do not continue working for Tanglewood as a sales associate? Due to their policy, higher management positions will not be likely to be filled by minorities if there are a small amount of minorities to choose from. Tanglewood needs to not only meet the minimum goal when hiring minorities and woman, but exceed that goal. Their policy of internal promotions can be a problem when dealing with minorities because of the reason recently discussed. There are many advantages of internal promotions, such as employee knowledge of Tanglewood. Tanglewood Case 2 Question 1 Table 1. 1 Markov Analysis Information Transition probability matrix| Current year| | (1)| (2)| (3)| (4)| (5)| Exit| Previous year| (1) Store associate| 0. 53| 0. 06| 0. 00| 0. 00| 0. 00| 0. 41| | (2) Shift leader| 0. 00| 0. 50| 0. 16| 0. 00| 0. 00| 0. 34| | (3) Department manager| 0. 00| 0. 00| 0. 58| 0. 12| 0. 00| 0. 30| | (4) Assistant store manager| 0. 00| 0. 00| 0. 06| 0. 46| 0. 08| 0. 40| | (5) Store manager| 0. 00| 0. 00| 0. 00| 0. 00| 0. 6| 0. 34| | | Forecast of availabilities| Next year (projected)| | (1)| (2)| (3)| (4)| (5)| Exit| | | Current Workforce| | | | | | | Previous year| (1) Store associate| 8,500| 4505| 510| 0| 0| 0| 3485| | (2) Shift leader| 1,200| 0| 600| 192| 0| 0| 408| | (3) Department manager| 850| 0| 0| 493| 102| 0| 255| | (4) Assistant store manager| 150| 0| 0| 9| 69| 12| 60| | (5) Store manager| 50| 0| 0| 0| 0| 33| 17| | | | | | | | | Gap analysis| Next year (projected)| | | (1)| (2)| (3)| (4)| (5)| | Year end total(column sum)| 4505| 1110| 685 | 171| 45| | External hires needed (current workforce-total)| 3995| 408| 391| 48| 33| Environmental Scan Based on the environmental data, some factors that suggest Tanglewood might have difficulty filling positions is based on retail work is not desirable to recent college graduates. Tanglewood would like to hire those that can start lower at shift level and move up the chain and have college background. However retail is not the more desirable market since it has long hours, low pay, and conflict with lower-level employees. Developing a plan of action takes careful planning. Tanglewood has to look at the percentage of employees needed each year for each position. During the first two years, store associates will be needed mainly with 50% increase of shift leaders during year two. Tanglewood wants to make sure there is a long term relationship with the employees, allowing them to grow within the company. Hiring and promoting from within helps with filling in gaps. The other way is hiring temporary employees. Question 2 The only one I can tell that is out of line is the minority availability for store associates. The incumbency percent is below 80% and they have no goal set. This pattern shows that they are not hiring minorities giving them a chance to grow within the company. This means that minority shift leaders and managers will be extremely low. Tanglewood Case 2 Transition probability matrix| Current year| | (1)| (2)| (3)| (4)| (5)| Exit| Previous year| (1) Store associate| 0. 43| 0. 06| 0. 00| 0. 00| 0. 00| 0. 51| | (2) Shift leader| 0. 00| 0. 54| 0. 16| 0. 00| 0. 00| 0. 30| | (3) Department manager| 0. 00| 0. 00| 0. 64| 0. 06| 0. 00| 0. 30| | (4) Assistant store manager| 0. 00| 0. 00| 0. 06| 0. 52| 0. 08| 0. 34| | (5) Store manager| 0. 00| 0. 00| 0. 00| 0. 00| 0. 66| 0. 34| | | Forecast of availabilities| Next year (projected)| | (1)| (2)| (3)| (4)| (5)| Exit| | | Current Workforce| | | | | | | Previous year| (1) Store associate| 8,500| 3655| 510| 0| 0| 0| 4335| | (2) Shift leader| 1,200| 0| 648| 192| | | 360| | (3) Department manager| 850| 0| | 544| 51| | 255| | (4) Assistant store manager| 150| 0| | 9| 78| 12| 51| | (5) Store manager| 50| 0| | | | 33| 17| | | | | | | | | Gap analysis| Next year (projected)| | | | (1)| (2)| (3)| (4)| (5)| | Year end total(column sum)| 3655| 1158| 745| 129| 45| | External hires needed (current workforce-total)| 4845| 552| 306| 72| 17| Specific Assignment Details For the store manager group, you will analyze the information and prepare a report showing the results of the Markov analysis and the EEO investigation. The Director asked you to address these questions in your written report: 1. Currently the organization expects that their forecast for labor requirements is essentially constant from the previous year. Based on this assumption complete the five stages of the planning process: a. Currently the organization expects that their forecast for labor requirements is essentially constant from the previous year. This means the forecast for next year will be taken as given. b. Fill in the empty cells in the forecast of labor availabilities in Table 1. 1. c. Conduct an environmental scan. Based on the environmental data, what factors in the environment suggest Tanglewood might have difficulty filling their vacancies in the future? Upon performing an environmental scan, we have determined that Tanglewood might have problems filling their vacancies in the future for a variety of reasons. According to the scan, there are available candidates who are ready to fill managerial positions. However, our hiring policies at Tanglewood require employees to start out as store associates and work their way up in the organization if they choose to do so and if the store needs these positions filled. d. Compute year end totals for each job in Table 1. 1 and do a gap analysis to determine where shortages will occur in the next year. e. Develop a preliminary statement of the action plan for hiring for Washington next year. This should be an overview of the number of individuals needed to meet projected staffing levels for various positions that can be given to store managers. Make sure that your recommendations take the strategic staffing levels issues from the introductory case into account. 2. Examine the percentages of employee representation across demographic categories for Tanglewood and the available labor market for Table 1. 3. Are there any particular classes or jobs where the representation within Tanglewood appears to be out of line with the available workforce? What does the pattern suggest to you? 3. Based on your analysis and the affirmative action plan, do you think the company should engage in a specific strategy to change their recruiting and promotion practices? Do you think it is realistic for the company to try to meet their affirmative action goals in this process in a single year? What are the pros and cons of using internal promotions vs. external hiring to rectify the problems with gender and ethnicity representation in supervisory positions? 4. In addition to the specific targets for employee representation for the Spokane flagship location, Tanglewood wants to use this opportunity to establish estimates for the entire chain’s staffing policy regarding demographic representation of the workforce. How do you think individual stores can respond to overarching organizational objectives? Prepare a memo to be disseminated to the individual stores that gives a sense of your targets for the organization as a whole, and also gives the stores advice on how they can assist in narrowing any representation gaps you find through their recruiting, hiring, and promotion practices.

The Revival Of Christianity During The Late Roman Empire

The revival of Christianity during the late Roman period was set into motion in 313 CE with the Edict of Milan, which legalized Christianity in the Roman Empire. Emperor Constantine helped move the revival along by ordering the construction of the Church of the Holy Sepulcher, which started around 326 CE, and was completed in 335 CE. Throughout its existence, the Church of the Holy Sepulcher has been destroyed and reconstructed numerous times, which means that the current Church in Jerusalem is not the original building. However, the significance behind the building remains. When the first iteration of the Church was built, it strengthened the legitimacy of Christianity in Jerusalem. Emperor Constantine ordered the Church to be built upon†¦show more content†¦Eusebius described the discovery of the Tomb of Christ as â€Å"a testimony to the resurrection of the Saviour clearer than any voice could give† (Eusebius, Life of Constantine, ch. XXVIII) Eusebius’ descr iption of the discovery of the Tomb of Christ recalls the description of the resurrection of Jesus himself, and it also emphasized the return of Christianity to the city. The tomb had risen through the ground and symbolized that Christianity had returned to the holy city and had risen above Roman paganism (Sporty, 1991, p. 33). The physical location of the Church of the Holy Sepulcher on the western hill was deliberately chosen in order to establish the dominance of Christianity in Jerusalem. Sporty notes that the Church was constructed on a hill that was higher than the Temple Mount (1991, p. 32). This location allowed the Church to overlook the ruins of the Temple, and symbolized the rise of Christianity in the city while Judaism was still in ruins. Furthermore, the Church was deliberately built facing the Temple Mount, which Eusebius described as â€Å"facing the far-famed Jerusalem of old time,† and upon exiting the Church, worshippers would see the ruins on the Temple Mount, preserved for this moment (Sporty, 1991, p. 32). This direction further strengthened the ascendancy of Christianity in Jerusalem, as it allowed the people to look directly at the ruins of the old religious center of Jerusalem whileShow MoreRelatedThe Religion Of Christianity During The Palestine952 Words   |  4 PagesThe religion of Christianity was born in Palestine. Jews considered Palestine to be very sacred and viewed it as their Promise Land. Since Palestine was such a desirable location it was wanted by a multitude of foreign powers for the majority of its history. The Egyptians and Assyrians fought over Palestine for centuries. Babylon conquered Assyria and also conquered Palestine. 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