E-marketing Essay Example | Topics and Well Written Essays - 2000 words

E-marketing - Essay Example The plan also gives an overview of the company competitors, market analysis and methods of measuring the success of the brand. Finally, recommendations on what the company can employ in order to ensure the success of the brand come the year 2013 are given at the end. 3.0 Company summary The company was formed basically as a clothing company meant to reach out to upper income class of people. This has made the company to have a range of products that are expensive and as a result, it has had a limited but profitable market share. The company sells clothing of both sexes mainly jackets, men and lady suits as well as travel bags. Despite the tough market competition, the company has maintained a steady flow of income compared to companies with similar operations. Over the past few years, the company has been experiencing fast growth in sales and market. However, it will be worth for the company to extend its operation to the middle income group of people. The company has its own outlets which supply products to wholesalers and retailers. In terms of E-business, the company has developed a site for purposes of online purchases. In this site, customers get a clear description of the company products available, their prices and delivery details. The company also posts pictures on available products and information on promotions available. 4.0 E-Marketing Objectives The main objectives of the E-marketing by the company is effective customer acquisition and to obtain a direct response from them. This is important considering the ever increasing percentage of people using the internet for business purposes. A direct response from the customer will form an important base of information for the company in terms of customer satisfaction. Another objective of the E-marketing is maintaining customer loyalty and customer retention. E-marketing ensures customers get timely information concerning new products offered by the company before they can search for the same products e lsewhere. 5.0 Company Analysis 5.1 SWOT analysis The main strengths of the company are regular customer needs analysis. This has enabled the company to produce products that achieve an instant reception. Specialization has enabled the company to always develop quality products that meet customer needs and tastes. Another strength of the company is its marketing strategies which are effective in maintaining its market share and customer loyalty, and obtaining customers. The main opportunity available for the company is the need for the product in the market. The company was able to conduct a needs analysis before coming up with the idea and realized that there was a need for the product. The results obtained from the needs analysis conducted by the company indicated that there will be a ready market for the brand upon its launch. Casual clothes available in the market are mainly cater for high income people hence there is a need to cover the middle income market. One major weakness o f the company is the possession of a supply chain (SC) that is less complex as compared to those of its competitors. The company therefore has to expand its SC for the success of the brand in the market. A major threat to the success of the brand is the available of cheap imported products that serve the same purpose. 5.2 Competitors Overview Due to high quality products, the company does not

The Impact of Sporting Events on Stock Markets Essay

The Impact of Sporting Events on Stock Markets - Essay Example If however the overall mood in the country is elated it often reflects in investment decisions and in return in the stock markets. At the advent of any mega sporting contest there is an increase in economic activity in the host country. Months before the event actually start, stadiums are built or renovated, roads are paved, investment is made in horticulture and in general a lot of hustle and bustle takes place. This way the major beneficiaries include developers, building material, engineering and construction companies. Sportswear and sporting equipment vendors enjoy amplified sales. Weeks prior to the event, air fares shoot up, hotel occupancy rises, restaurants get more business and in some cases, even cell phone companies enjoy greater sales and when the event actually starts consumer companies in general gain. In addition to this, media related revenues pick up prior to such mega sporting events. Sponsorship rates, advertising charges all increase promoting the media industry as a whole. In the cricket crazy nations of the Indian Subcontinent 75% of the sports-related advertising revenues are generated through cricket events1. In major sporting contests like Olympics and Soccer world cup, awarding or winnng the contest can greatly affect national pride. In the Indian Subcontinent, a cricket match of the World Cup between arch rivals India and Pakistan, can tremendously effect the general public's mood. The matches seem more like mini wars. The entire country backs its national team and so it can alleviate the investor mood therefore when his team wins, his self-confidence rises and so does his willingness to undertake new investments, and a loss may results in lower self-confidence and a curb new investment activity. One of the major events in the sporting industry, Olympics, strongly effect economic activity in the host country. . If we go back in history and look at the past 11 Olympics, the local index of the host country has risen 25 percent on average in the 12 months before the Games year. Table 12 indicates stock market performance in the year prior to the games among the six most recent Olympics hosts1 Year Host Country Index Impact (%) 1984 USA S&P 17 1988 Korea Kospi 90 1992 Spain IBEX 33 1996 USA S&P 33 2000 Australia ASX 14 2004 Greece ASE 29 Research by Edmans (2006) indicates that losses in critical soccer matches, elimination from the World Cup tournament is linked with a next-day return on the national stock market index that is 38 basis points lower than average. Similar losses are also seen in other sports like cricket, rugby and basketball but the impact is minor in size. Research by Wann (1994) shows that if teams perform well, their fans show a strong positive reaction and a similar negative reaction when the reverse is the case. Such mood swings may effect the stock market index. The decision of where a major sporting tournament will take place also holds significance. In 2006, South African stocks nose dived when the world soccer governing body FIFA declared Germany as the hosts of the tournament. This was primarily because majority of the South Africans believed that their country would be awarded the honor of hosting the World Cup. The general gloom in the country was reflected in the stock market. Subsequently, stocks in the building and industrial sector, construction

Dubai Essay Example for Free

Dubai Essay Harvard Business Review On Corporate Strategy Page 4 Google Books Result books. google. com/books? isbn=1578511429 C. K. Prahalad 1999 Business Economics (See the exhibit â€Å"The Triangle of Corporate Strategy. †) The resources that provide the basis for corporate advantage range along a continuum—from the highly Creating Corporate Advantage Harvard Business Review hbr. org/1998/05/creating-corporate-advantage/ar/1 Great corporate strategies come in the first instance from strength in each side of the triangle: high-quality rather than pedestrian resources, strong market Corporate Level Strategy: Theory and Applications Page 2 Google Books Result books. google. com/books? isbn=0203844521 Olivier Furrer 2010 Business Economics This framework can be represented graphically as the corporate strategy triangle (see Figure 1. 1). In this framework, the three sides of the triangle—resources, Business Strategy Blog: Newell Company: Corporate Strategy deepakbusinessstrategy. blogspot. com/ /newell-company-corporate-strateg Feb 20, 2011 – Use the Corporate Strategy Triangle to evaluate Newells corporate strategy. Do you think this corporate strategy is effective? Newells goal is to The Triangle of Corporate Strategy | Business Entrepreneurship yourbusiness. azcentral. com/triangle-corporate-strategy-16752. html Making the sum of the parts greater than the whole is not necessarily a magicians sleight of hand. The Triangle of Corporate Strategy is a management model [PDF]corporate strategy in turbulent environments IESE Business School www. iese. edu/research/pdfs/DI-0623-E. pdf by AA Caldart 2006 Cited by 6 Related articles The Corporate Strategy Triangle (Caldart and Ricart, 2004) is a dynamic . The data collection process was framed by the Corporate Strategy Triangle. [PPT]Chapter Note 1 www. csun. edu/~dn58412/IS655/chapter1. ppt Define and explain the Information Systems Strategy Triangle. Dells mission is to be the most successful computer company in the world at delivering the best Searches related to corporate strategy triangle corporate advantage what constitutes a good corporate strategy and why develop corporate strategy key elements of corporate strategy corporate level strategies examples creating corporate advantage list three directional strategies

Womens Rights in the 20th Century

Womens Rights in the 20th Century Throughout the history of the human race, women have been chastised, degraded and completely controlled by their male counterparts. Women have been oppressed and controlled without any room for retaliation. Whether it be an over-bearing father or an abusive husband, women had barely any say in what happened to them. They were housewives and child-bearers first and human beings second. Only during the 20th century did women make the most considerable progressions towards gender equality. Opportunities arose and women seized them, grasped for them; and used them to their full potential. Inter-related events throughout the 20th century allowed women to progress and they provided the necessary pushes towards gender equality. The women of the 20th century are responsible for the rise of gender equality in Canada The role of women in World war one (WW1), the Persons Case and the Famous five the first wave of feminism were important turning points in the beginning of the century as well as the roles of women in World War 2, their changing roles, and the actions of Agnes MacPhail which all lead to the second wave of feminism that instigated the alteration of the Charter of Rights and Freedoms. The beginning of the century was extremely important to the proclamation of gender Equality. It introduced Women as important figures in society and that they could make as much of a contribution to the world as men. Women participated in World War 1 and helped with the war effort; they combated womens rights on a legal scale for the first time via the Persons Case and sparked the first wave of feminism. Women sewed socks and attire for the men in the war and prevented them from suffering from diseases such as trench foot and they provided money for the war effort as well as took care of the children back at home; some women even worked in factories to make sure the economy was stable in Canada. In fact, by 1914, almost 20% of the workforce was female (Hundey and Margarry, 45). Almost 2400 nurses worked near the horrific battlefields in World War 1 and provided aid for the injured men (Santor, 36). These were important contributions because they gave women a base to fight with; they showed their capability and that they were not helpless individuals. This displayed that women could make just as much contributions to the world as men. Robert Bordens promise to allow women to vote after the war was important in starting the first wave of feminism because women could now vote. It allowed them to make a legitimate say in what occurred in the government by voting who becomes the leader of the government. In the beginning, it only permitted them to vote if they had husbands in the war or if they were participating in the war by being nurses. This eventually escalated to them being able to vote without complications which sparked the first wave of feminism. The first wave of feminism included the flapper movement which emancipated them from the bonds of traditional womanhood through the scandalous clothing and makeup (Hundey and Margarry, 118-119) also the previous events of World War 1 had more women going into the workforce. Women no longer had to have husbands to b e self-sustainable, independent women. Unfortunately, women did not earn as much as men and at the end of World War 1 were expected to step down from their jobs for men (Hundey and Margarry, 45). Regardless, some women proved that they were capable and even fought for womens rights more intensively. The first step into legal battles against gender equality was initiated by the famous five through the Persons Case. Famous women like Emily Murphy and Nellie Mclung petitioned and fought a legal battle to have women be considered as qualified persons recognizing their right to education and work, relinquishing them of their ambiguous person status (Historica). This was a vital step in setting up the stage for the Charter of Rights because it recognized women as legitimate members of society. Women tried hard to promote gender equality and it paid off. The efforts of the women in the beginning of the 20th century were the women who would be the initial instigators of the re-evaluation of the Charter of Rights and freedoms. At the start of World War 2 women had a chance to portray themselves as the useful and needed members they were of Canadian society. f They were not incapable second-class citizens. Women throughout the 1930s and World War 2(WW2) participated in World War 2, changed the role of women and portrayed their commitment to politics through Agnes MacPhail. Women played a pivotal role in World War 2 because the participated in directing planes in the RAF as well as cooking, cleaning and supporting the men in military bases, over 46,000 Canadian women were enrolled in military services (Hundey and Margarry, 221-222). On the home front, everyone relied on women to work and to take care of their children. Many women took care of the children back at home and worked in factories in order to provide munitions for the military, by 1944 1 million Canadian women were in the Canadian workforce (Hundey and Margarry, 221-222). Unfortunately, it seems like women made no advancement in the public mind be cause people still expected women to drop their jobs for men when they came back from the war but even so women kept fighting (Hundey and Margarry, 223). However, just like in WW1, it continued to give women a base to fight with. They used their participation to accentuate their contributions and once again to prove that they should not be enslaved to lives as housewives and child-bearers. By participating in WW2, women proved their worth once again and they had sewn the seeds for a new wave of feminism (Hundey and Margarry, 223). Women finally began to challenge their roles in society and began going into higher level careers as well as entering into politics, they had begun developing more community organizations and services for women (Hundey and Margarry, 223; Anderson). The Role of women was changing throughout World War 2 and they were slowly becoming accepted participants of the workforce. Although their wages were still minimal they were presenting themselves as a capable mi nority that was beginning to work in professions such as Medicine and Law. Agnes Macphail was the first female senator and the first woman with a political position in Canada. Although her term was short, she made contributions to feminist movements by constantly writing articles and performing at speeches (Hundey and Margarry, 129-130, Doris Anderson). Although she did not actively participate in womans suffrage she was good friends with suffragists like Nellie McLung and was a role model for women all throughout Canada (Anderson). By the mid 1940s, women were still fighting for gender equality; they did not forsake the efforts of the women who strived before them and instead built upon the efforts of those who had started the surge of gender equality. The second wave of feminism was an international surge of all women in the world that promoted gender equality. By the 1960s women were fed up with their conditions, they felt like they were treated as second class citizens because wages were going up, unemployment rates were going down, but women were still considered lesser to men (Bellamy, Liz, and Kate Moorse, 73) and therefore started the second wave of feminism or the Womens Liberation Movement (Hundey and Margarry, 277-278). Women finally had the resources to strongly campaign for gender equality: they had the media, television, radio as well as constantly increasing literacy and education rates for women (Bellamy, Liz, and Kate Moorse, 73). The second wave of feminism would be the final push needed to seal the deal with gender equality. In response, the Royal Commission on the Status of Women was created in order to recommend steps towards womens equality (Hundey and Margarry, 341) and was important because it gave a layout a s to how the Charter of Rights and freedoms would be altered in the upcoming years. The Royal Commission made sure that in the 1970s discriminatory employment on the basis of gender was illegal and it gave recommendations towards how gender equality would be achieved (Anderson). All of these events, in conjunction were crucial in battling the government to change the Charter of Rights and Freedoms. By the 1980s women were still frustrated because they were not considered equal, even though 45% of the workforce was female at this point, women only earned 72% of what men earned (Colyer et al. 32) it was evident that the RCAW was not helping and it was time for a change. It was a turning point in the century because the constitution was the highest law in Canada and no government was allowed to violate it to the point where a government that did could be struck down (Colyer et al., 377) and in 1982 the constitution was finally changed to include sex in the following passage Every indiv idual is equal before and under the law without discrimination based on race, national or ethnic origin, colour, religion, sex, age or mental or physical disability.(Canadian Charter of Rights and Freedoms, Section 15[1]). Women had finally achieved what they rightly deserved. Their intense lobbying managed to push the government to change the Charter of Rights and Freedoms which was considered the highest law in Canada, it was a pivotal moment for women but it could not have been achieved without the struggles prior to it. The Charter of Rights and Freedoms made sure that women had completely equal rights in all aspects and any violation of it could be challenged in court as an offense towards human rights. Women had succeeded in triumphing over the gender boundary that had kept them chained for millennia. They put a stop to the battle of the sexes and legally introduced gender equality through the Canadian charter of Rights and freedoms, the most vital document in the history of g ender equality. In conclusion, the women of the 20th century and their actions were indubitably the prime forces in the rise of gender equality. The 20th century was the turning point for how women would live their lives. It is sad to imagine that prior to the 20th century women were confined to being wives, child-bearers and basically objects for a mans desires. This has all changed thanks to the efforts of women through all the events that occurred. The role of women in World War 1, the first wave of feminism and the Persons Case as well as the role of women in World War 2, Agnes Macphail and the changing role of women were all events that set the playing field and boosted the status of women in society to have the required edge to begin the second wave of feminism that would lead to the Charter of Rights being changed once and for all. Through all of time women were oppressed, manipulated and used and it is only now that they finally get the opportunity to flourish and succeed in an equal and fai r country, Canada. Nonetheless, women had to work hard and fight for their right to be considered equal; Roseanne Barr once said that, The thing women have yet to learn is nobody gives you power.ÂÂ   You just take it.

The Need For Independence in Everything That Rises Must Converge :: Everything That Rises Must Converge Essays

The Need For Independence in Everything That Rises Must Converge  Ã‚   At some point in every parent-child relationship, the child gets to a point where he no longer wants to feel dependent upon his parent.   In some cases, the child will emotionally detach himself from his parent in order to achieve this feeling of independence.   In Flannery O'Connor's short story, Everything That Rises Must Converge, the relationship between Julian and his mother is a situation where the child, Julian, has tried to gain a feeling of independence by emotionally detaching himself from his mother. Julian's financial dependence on his mother has made him very bitter.   His need to justify his mother's struggle to better him by stating that she "enjoyed the struggle" provides insight into the fact that he is a person who doesn't want to feel as if he owes anybody.   The irony of it is that he wishes to take care of his mother but is unable to do so.   His insistence that she keep the hat is an illustration of the fact that he wishes for her to have more. While Julian portrays his disapproval of his mother's views as a matter of right and wrong, in actuality he opposes her views in order to assert his independence.   His opposing his mother's belief that she has "won" is backed by self-pitying arguments.   His solid based opposition of his mother's prejudice views is really only a way to show his mother that he has his own independent views.   The fact that he never really cares out a conversation with any black person that he feels isn't educated and that he never follows out with his plan to invite them home to dinner shows that his own beliefs aren't solid and are based on his desire to infuriate his mother. Julian's need to feel intelligent is an attempt on his part to be better than his mother.   His comment on going to a "third-rate college, he had, on his own initiative, come out with a first-rate education; in spite of growing up dominated by a small mind [his mother's mind], he had ended with a large one; in spite of all her foolish views, he was free of prejudice and unafraid to face fact," is not only a demonstration of his need to feel superior to his mother but is also very ironic in the fact that if any of

Capital Punishment :: essays research papers fc

Introduction This day in age murderers’ actions are getting more and more incomprehensive. They are no longer just committing murder: they are torturing, mutilating, and engaging in grossly inappropriate acts against fellow human beings. Behaviors such as this will continue if nothing is done to stop them. The death penalty is a humane way to punish the convicted and deter these gruesome acts. Early as 1930, we can find the first recorded execution. Between the times of 1930 to 1967 there was a recorded number of 3,859 people executed. The following nine years would bring victory for those against capital punishment, there was no executions done in this time frame. Gregg vs. Georgia, Supreme Court of 1976 made a ruling that â€Å"the death penalty does not violate the Cruel and Unusual Punishment Clause of the Eighth Amendment.† The death penalty has been accepted by thirty-nine states of America (Newton, 1983).   Ã‚  Ã‚  Ã‚  Ã‚  One of the basics in understanding capital punishment is the methods of which are used. Which will be the first of things I will be presenting. I will be showing how selections of death row are made. The last of subject matters that I will be touching on are the problems with the process of capital punishment and a possible more effective approach. I will also be concluding my findings and ending with a thought of my own. Methods of Execution In the United States today, there are five existing methods of execution. These methods are used to kill convicted criminals that have been given the sentence of the death penalty. The different methods are; lethal injection, electrocution, gas chamber, hanging, and firing squad shootings.   Ã‚  Ã‚  Ã‚  Ã‚  Lethal injection is currently used by thirty-six states in America. It is the most commonly used from of execution in the U.S. The preparation begins outside of the chamber with the use of a gurney. The convict is held to the gurney by wrist and ankle straps. There is then a cardiac monitor and stethoscope attached and started. In each arm there is a saline intravenous line. The convict is then covered by a sheet. The lines are turned off and the felon receives the first injection of sodium thiopental. This puts the felon to sleep. They are then injected with Pavulon, which relaxes all of the muscles in the body and stops breathing. Shortly after, the felon dies.   Ã‚  Ã‚  Ã‚  Ã‚  The next method of execution used is electrocution. This method is done by putting the person in a wooden chair, which they are secured to by leather straps.

Description Paragraph of an Important Person in Your Life

My grandfather has a very special place in my life. He is the greatest person I know, and I really admire and respect him as a person. Grandfather was tall, thin with lots of white hair. He was in his ass's when I passed away. Although I spent little time with him, I have lots of memory of him. My grandfather lived in a small village called Bib, in Imo state, Nigeria. I was living with him at the age of four, because my parents were in Rome, Italy. I spent about six years with him before I Joined my parents.He was a great man and everyone knows him because he was a man of integrity, and he always stand on his words. My grandfather worked as an electrical engineer. All I can remember is that, he always wears green t-shirt, black trouser, and a thick glove to work. He told me that the glove was to prevent electrical shocks. My grandfather inspired me to be an engineer. He told me that I will make good money if I become an engineer. As little child, I told him that it was not going to b e possible, because I thought it was male Job. He made me to understand that there are many types of career in engineer.Another thing my grandfather inspired me to do was be a good person. He though me how to respect elders and talk to people In a good manner. Although life was hard, he gives me money to buy things that I need, from the little money he makes from his Job. He was paying my school feel and making sure that I did not lack anything. My staying In Nigerian turned from good moment to bad, when he was admitted to hospital. There was no decent hospital, but the doctor who visited him after two weeks of Illness, said he was going to die because his liver was damaged from poison.I cried out, called him several time but my beloved grandfather could not hear me again. After three days I spent In the hospital, no one came to visit or bring us something to eat. I looked around me, I saw him struggling to live. Everywhere smelled some wired scent . Affably when he opened his eyes; I noticed that It was yellow. My grandfather told me he Is going to die because there was no doctor that gave him medication, which Is why his liver was affected and there was nothing they could do again to save his life.I wept and said, had It been that I was a doctor; I would have save his life. He replied and said ; my daughter, Its not too late, when you Join your parents, you can study and become a doctor, so that you will save Innocent souls In Africa. † Still with tears, I said, I will do that to honor oh grandfather. Today, I am working toward It and I am hoping to accomplish my dream In becoming a doctor to honor the memory of my beloved grandfather.Description Paragraph of an Important Person in Your Life By phoneme person. He though me how to respect elders and talk to people in a good manner. Did not lack anything. My staying in Nigerian turned from good moment to bad, when him after two weeks of illness, said he was going to die because his liver was grandfather could not hear me again. After three days I spent in the hospital, no one to live. Everywhere smelled some wired scent finally when he opened his eyes; I deiced that it was yellow.My grandfather told me he is going to die because there was no doctor that gave him medication, which is why his liver was affected and there was nothing they could do again to save his life. I wept and said, had it been that I was a doctor; I would have save his life. He replied and said ; my daughter, its you will save innocent souls in Africa. † Still with tears, I said, I will do that to honor you grandfather. Today, I am working toward it and I am hoping to accomplish my dream in becoming a doctor to honor the memory of my beloved grandfather.